By Karen Fegarty
MailWorkZ

Without tracking, your online advertising is just a shot in the
dark. Many new and seasoned marketing individuals spend
significant dollars on banner advertisements, ezine ads, and
other online media, but do not know which ads have brought
them the greatest success.

The following is a list of online advertising methods that you
may or may not be using. It is important to track all of your
online advertisement. This is the only way to determine which
method works best for you and whereyou should spend your
hard earned dollars.

· Site links
· Articles
· Ezine advertisement
· Banner ads
· Signatures Tag
· Forum postings
· Email marketing promotions
· FFA postings
· Free Classified listings
· Paid Classified listings
· Surveys
· Auto responder
· Pay-per-click listing
· Reciprocal link

How do you track your advertising? There are basically two
ways of tracking your advertising; sign up for a service or
purchase ad tracking software to install on your server.

A service such as ezTrackZ http://www.eztrackz.com will
manage all aspects of your tracking on their servers.
This is a web-based tool that will allow you to quickly create
your tracking links and report your results in real-time.
Other examples of service based ad tracking are Hypertracker
http://www.hypertracker and Roibot's Ad tracker
http://www.roibot.com/r.cgi?R16915. Cost varies from $17
per month to $67 per year depending on which service
you choose.

You can also purchase software such as AdTrackZ
http://www.adtrackz.com to manage your own tracking.
Software like AdTrackZ must be installed and managed on your server and is available for a one-time cost.

Which ever method you choose, start now and stop
wasting valuable time and dollars on unsuccessful
advertising.

About the Author:
Karen Fegarty is a professional marketer working
with both MailWorkZ and ezTrackZ. Check out
the ezTrackZ product at http://www.eztrackz.com.
and MailWorkZ's flagship email marketing tool.,
Broadc@st at http://www.mailworkz.com